Ⅰ. 광고 메시지표현 전략
1. 메시지 표현 전략의 형성 과정
메시지의 표현 전략에서는 어떤 주제를 어떤 메시지에 담아 어떻게 표현할 것인가를 결정하는 것이 중요하다. 먼저 표현 주제를 정한 후 전달하고자 하는 메시지를 형성하고 이를 어떻게 표현할 것인지에 대한 전략 및 모델을 결정해야
A network is consist of two or more connected computers. To use a network different components such as hardware, software, transmission is required
Network Interface Device
NIC
(Network Interface Card)
Most personal computers today have this card built into the motherboard.
It can be linked with a telephone wire, coaxial cable, or radio signal,in the case of cell phone and wi
정보통신의 발달로 인한 일련의 시장조류는 미디어 변화에 큰 영향을 미쳐왔다. 미디어는 단순히 커뮤니케이션 발달을 자극해 왔을 뿐만 아니라, 오히려 커뮤니케이션 행위의 전반을 통제하는 역할을 수행해 왔다고 할 수 있다. 맥루한은 그의 저서 '미디어의 이해(Understanding Media)'에서 "미디어 소유주
글로벌시대의 기업환경
정보통신의 발달과 국가간 무역장벽의 철폐로 지구촌 경제의 형성이 촉진되었다. 이는 곧 국가간의 이동경제가 활성화되어 가고 있으며, 경제규제 완화로 기업의 활동무대가 점차 자유로워지고 있음을 의미한다. 이러한 상황에서 우루과이 협상의 타결과 WTO(세계무역기구)
It is 7:14 P.M., Monday, September 22, 1975, and we are watching the network news programs on CBS, NBC, ABC and UBS-TV, the network of our story. The AUDIO is OFF; and head shots of WALTER CRONKITE, JOHN CHANCELLOR, HOWARD K. SMITH and HARRY REASONER, and of course, the anchorman of our network, HOWARD BEALE, silently flit and flicker across the four television screens, interspersed with the news
network of electronics,
they travel through miles of circuitry
at the speed of light. We created them to
calculate and research, to help us design
and heal and think. With all that they can
do, are they only electrical impulses...
or are they a new form of life?
The figure is rotated completely around, and as it comes back to face
us, a glowing disk appears beside it; again in response to the
pro
Network.
The stock of Blake Media,
the parent company of this network...
...plunged this morning
on the news of Blakes death...
...but bounced back after a statement by
Blakes long-time number Chuck Cedar.
All the kings horses
and all the kings men...
...couldnt save Preston Blake
from becoming a human Popsicle.
And sources indicate that Blake, who was
single and had no children, left no will.
So
slice of pecan pie, right?
RUDY
And some pecan pie.
Nick laughs, stares through the fence at the gates of the prisons
entrance road. Longingly.
NICK
Shes gonna be out there, man.
Right there. Right there waiting.
RUDY
Yeah.
NICK
Gonna walk out of this
shitstorm and right into her
arms.
RUDY
Yeah.
NICK
Got us a motel out Highway 5,
bringing her own damn sheets, you
read that part? Silk damn sheets
networks said:
"Hey, if Fox said it, it must be true."
All of us at the networks made
a mistake...
...and projected Florida
in the Al Gore column.
It was our mistake.
What most people dont know is
that the man in charge...
... of the decision desk at Fox
that night...
... the man who called it for Bush...
... was none other than Bushs
first cousin John Ellis.
How does someone like Bush get
away w